Top 5 Beauty Retail Apps in Poland Q2 2022 Performance

During the second quarter of 2022, the top 5 beauty retail apps in Poland saw varying performance metrics in terms of downloads and active users on a unified platform. Here’s a detailed look at each app's performance based on data from Sensor Tower.

Douglas.pl - Perfumeria experienced a notable increase in weekly downloads, peaking at around 12.1K in early May. Weekly active users also showed an upward trend, starting at approximately 38.9K at the beginning of the quarter and rising to about 45.6K by the end of June.

Sephora - Poprzednia wersja saw a steady number of weekly downloads, with a peak of roughly 6.3K in late May. The active user base fluctuated slightly but remained fairly consistent, starting at around 22.2K and ending at approximately 19.6K.

Notino: profumi e cosmetici had moderate weekly downloads, peaking at about 2.2K in late May. Active users showed a slight increase from around 8.9K in late March to roughly 9.1K by the end of June.

flaconi recorded lower weekly downloads compared to other apps, with the highest being about 297 in early April. Active users showed minor fluctuations but remained fairly stable, starting at approximately 4.5K and ending at around 4.5K by the end of June.

BEAUTY BAY had the lowest weekly downloads among the top 5, peaking at just 33 in mid-April. Active users also remained minimal, starting at around 111 and dropping to about 45 by the end of June.

For more insights and detailed data on app performance, visit Sensor Tower.